Core Web Vitals in the green
From unstable metrics to a much faster, more reliable experience that is better prepared to capture organic demand.
Strategy, execution and technical coordination focused on solving the problem with a clearer reading of the product, brand or demand.
Project overview
A consistent structure to review context, decisions and execution assets without losing clarity between different projects.
Frontend refactor plus image and font optimization for a clearer, more stable experience.
The hero was too heavy and fonts had no loading strategy, hurting the site's first impression.
Layout shifts affected key above-the-fold blocks because the structure was not stable enough.
Unnecessary JavaScript was present on the critical path of lead-generation pages.
We reordered the loading of critical assets, images, fonts and render priorities.
We reduced CLS and INP by correcting visual structure, hydration and frontend dependencies.
We implemented useful measurement so decisions were driven by data instead of only Lighthouse.
Metrics and final outcome
| Metric | Before | After | Change |
|---|---|---|---|
| LCP | 4.6 s | 2.1 s | -54% |
| CLS | 0.17 | 0.03 | -82% |
| INP | 280 ms | 140 ms | -50% |
| Organic leads | Baseline | +47% | +47% |
CWV turned green across most critical URLs within a few weeks.
Perceived stability improved on mobile and the commercial reading became clearer.
Organic form submissions increased thanks to a more solid experience.
Reviews from the team involved
Notes from frontend, SEO, UX or product on what materially moved the case forward.
“The biggest improvement came from cleaning the critical path and giving real hierarchy back to what renders first.”
“It was not only about speed. Fixing CWV helped us sustain visibility and conversion capacity much better.”
“Reducing visual friction helped as much as optimizing code. The perception of quality changed from the first scroll.”
Frequently asked questions about this project.
The most common questions are about scope, stack, whether the work can be phased and which part of the project produced the clearest impact on the experience.
Yes. What gets replicated is not a fixed template but the logic of diagnosis, prioritization and execution according to goals, constraints and the current state of the site or product.