Projects and cases where form and performance moved outcomes.
Site, performance and visibility cases. Explore real approaches by sector and stack.
Core Web Vitals in the green
Frontend refactor plus image and font optimization for a clearer, more stable experience.
All projects
Selected work focused on clarity, speed, rankings and better product or business reading.
Core Web Vitals in the green
Frontend refactor plus image and font optimization for a clearer, more stable experience.
Multi-location local SEO
URL architecture, local schema and GMB optimization.
Migration to Next.js (Ecommerce)
SSR/ISR, cache and edge delivery for large catalogs. Conversion-focused improvements.
SaaS dashboard with metrics
Optimized onboarding, events and real-time reporting.
Topical content SEO
Topical clustering, internal links and structured data.
Corporate refresh plus accessibility
New UI system, AA contrast and assisted navigation.
Ecommerce performance
Image optimization, code splitting and strategic lazy loading.
SaaS onboarding improvement
A/B testing and simplification of critical steps.
Corporate headless CMS
Modular content, roles and approval flows.
Questions that usually come up before reviewing similar work.
These cases are useful to understand scope, expected impact, stack fit and whether it makes sense to work in phases.
The useful way to read them is by the problem solved, the tradeoffs taken and the type of business impact created, not just by the final visuals.